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The Phone Call Fiasco: Why Business Owners Are Dreading the Ring

July 9, 2025

Ah, the sweet sound of a phone ringing. For most people, it’s a delightful reminder that someone wants to talk to you. For business owners, however, it can feel more like a siren call from the depths of spam hell. Picture this: 45 calls a day, per phone number, and 99% of them are from folks who think “customer service” means trying to sell you something you didn’t ask for. Welcome to my world!

Since taking over our new showroom, I’ve become a bit of a pro at dodging phone calls. You’d think that with a new business, I’d be eager to chat with potential customers. But instead, I’m often greeted by calls from spammy spammers who have clearly done their homework. They’ve learned the name of the previous owner, Victoria, and they’re not afraid to use it.

“Hi, is Victoria there?” they ask, as if I’m going to hand over the phone to a ghost. “Oh, she retired? Well, can I speak to the business owner?”

I mean, I’m here, aren’t I? The other day, one guy tried this tactic on me. After the usual “Is Victoria there?” and “Can I speak to the owner?” spiel, I politely said, “I’m not interested.” And what does he huff and puff? “Well, I was just inquiring about cabinets, but I guess I’ll shop around.” 

Right, because you need a business owner to talk about cabinets? 

It’s a non-stop barrage of calls that is overwhelming. So, what’s my strategy? Most of the time, I let all my calls go to voicemail, hoping that a genuine customer who actually wants to buy cabinets or discuss designs will leave a message. Or, even better, they’ll follow my greeting request and email me!

Am I missing out on business by not picking up every call? Probably. But what’s the alternative? Spending my entire day glued to my phone, listening to the same sales pitches over and over again? No, thank you!

So, here’s a friendly plea to all the customers out there: If you’re genuinely interested in working with us, just leave a message or shoot us an email. Email is always best! It allows us to respond when we’re not knee-deep in cabinet installs, measurements, or designs—or trying to dodge the next spam call.

We genuinely love the idea of working with you and can’t wait to see if we’re the perfect fit—just in a slightly less traditional way! Think of it as a modern twist on communication: more digital, more efficient, and way less likely to involve me dodging spam calls.

I understand that embarking on a remodeling project can feel overwhelming, and that’s why I’m here to support you every step of the way. With our experience and commitment to quality service, we will ensure that your journey is as smooth and enjoyable as possible.

And yes, I’ll still chat on the phone with clients when needed, but we offer better options too. A zoom meeting is like the VIP lounge of communication. It’s where we can share ideas, show off designs, and have a more engaging conversation without the guesswork of who’s on the other end of the line. So, while I might be trying to escape phone calls, I promise I’m all in for a good virtual chat!

With Love,

Jon + Liz

P.S. 

For real, if you want to reach me, the best way is through email. Trust me, it’s a win-win! 

❤️liz@stutlercabinets.com

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How long do you plan on staying in the home?

This question is crucial to deciding the quality and cost of goods for the project- more on this in a bit!

What type of Kitchen layout do you plan on using?

Sticking with the same layout is always the most economical option. However, if you want to change the layout- be aware of extra costs: electrical, plumbing, flooring, framing, drywall, paint, etc. Layout changes typically require a permit and possibly architectural drawings.

what is your budget?

Essential question! Even if you don't want to max out your budget, be prepared to discuss your allowance with the contractor. A reliable contractor will be able to work with your budget and your preferences to create the kitchen you really want. Realistic expectations and budgets are easier to work with up front- otherwise, cutting corners may end up costing you more in the long run, leaving you with an unfinished project.

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01 considerations

02 choosing your builder

03 planning and design

are they qualified?

A qualified builder will guarantee a professionally finished product that will meet your budgeted expectations and time-frames.
BEWARE of hiring a builder without a contractor's license. Without it, you have little to no recourse if problems arise.

are they able?

The purpose of remodeling or building a home is to increase the value in the home itself as well as create a space for those who will live there to enjoy.
BEWARE of hiring someone who doesn't have the ability to make that happen or someone who doesn't care to make it happen.

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01 considerations

02 choosing your builder

03 planning and design

Address resale issues.

If you're looking to resell or make a return on the remodel, design something with massive appeal- not something selective to just your taste.
To get ideas, think about scoping out remodels or houses for sale around your neighborhood- stay in competition with those upgrades to ensure maximum ROI.

Have you determined the scope?

How big of project can you afford; what is your time-frame for the construction period? This is when having a budget is helpful for a contractor. You may have certain desires for you space and the time-frame you wish to make it happen- but a limited budget. A qualified contractor will be able to take your ideas and the reality of building supplies, and create a crafty alternative that you'd love!

Have you thought outside the box?

Once the layout is agreed on... we get to the fun part! What kind of cabinets do you want? Builder grade cabinetry should be the lowest quality that you would put into any project. Upgrades vary and include all materials and quality of craftsmanship. You and your contractor will work together, and can discuss common upgrades.

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01 considerations

02 choosing your builder

03 planning and design

Read:

the buyers guide for a kitchen remodel

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